Searching done better?

An interesting perspective from Mark Bernstein on how to improve searches on Google.

In a piece headed Internet Failure hew says:

“My recent strategy has been to fool Google by combining the information I want with the name of a serious cook – Ruhlman or Keller or Bourdain – and then to look for results that are not written by that cook. This often gets you results from food blogs and other serious writers, not retreads from 1990’s supermarket magazines.”

Must try this in other variants, too.

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